Joico K-PAK Color Therapy Shampoo 300ml

When you’ve shelled out big bucks for a color service – and finally nailed that perfect shade, shine, and intensity – the last thing you want is an ordinary shampoo that washes your investment right down the drain. Literally. And that’s why we formulated a gentle cleanser that never strips your strands, and actually doubles the life of your hair-color’s vibrancy and longevity. It’s a breakthrough product that preserves and protects against future damage… all at the same time.

Perfect choice for: All color-treated hair will benefit, but special perks for tresses that have been stressed (aka: double-processed; lifted more than two levels; or structurally weak).

Here’s how: The classic MO – lather, rinse, repeat. To pamper your color treated hair follow with Color Therapy conditioner.

The inside secret: Quadrabond Peptide Complex multitasks here, by attaching to the damage sites of the hair structure, repelling external moistu