Joico Color Endure Sulfate-Free Conditioner 300ml

The biggest myth in the hair market these days? That all you need is a good shampoo to fight the fade of beautiful hair color. In fact, our non-stripping, highly-moisturizing Sulfate-Free Conditioner is just as key; it softens and protects your coif, while locking in the moisture that helps maintain true hue and vibrancy.

Perfect choice for: Those with color-treated hair looking to preserve the integrity of both shade and depth.

Here’s how: Apply to freshly-washed hair; leave on for a full minute; then rinse and style as usual.

The inside secret: Keratin Amino Acids bolster your strands with strength and hydration. Packed with antioxidants, green tea, and UV protectors to protect your locks from fading and tonal change.