Joico Color Endure Sulfate-Free Violet Conditioner 300ml

You put your shampoo in, you rinse your shampoo out, you put your Violet Conditioner in and you let it all hang out… for about one-to-three minutes. Because that’s how long it takes for our perfect purple moisturizer to knock the brassy tones right out of cool blondes (and gray) heads.

Perfect choice for: Highlighted high-lift blonde or gray hair that’s faded or turned a shade of not-so-mellow yellow, thanks to the common oxidization process.

Here’s how: Massage into freshly-washed hair; leave on for one-to-three minutes, then rinse. Gentle enough to use daily.

The inside secret: It takes a lot to make purple powerful. We start with our Multi-Spectrum Defense Complex (rich in Green-Tea-derived Antioxidants and UV protectants); as well as Bio-Advanced Peptide Complex, our unique formulation of proteins that adhere to damaged hair strands, and offering reconstruction from the inside out. (Note: This product contains ingredients that may cause irritation;