Joico Structure Animate 50ml

BODIFYING STYLING CRÈME

Nothings brings limp, boring hair to life like this multi-benefit styling creme. ANIMATE livens up your locks in four ways: boosting body and volume; adding moisture and shine; strengthening hair, making it 2.67X more resistant to breaking*; and defining and separating hair.

Soft, pliable hold
Can be used on all hair lengths
Excellent for fine hair
Great for creating smooth styles or reducing frizz on curls without weighing down hair
Protects from thermal damage up to 450°F
Offers humidity resistance
Does not flake or leave behind residue
DIRECTIONS

Work a small amount into damp hair. Style with blow-dryer. After hair is dry, you can apply more crème to define and separate
For a bit more hold and texture, after ANIMATE is applied and hair is dried, spray on BEACH and style
Structure Design Team: “This is a fantastic product that is already a hit in my salon. It adds great body and smoothes hair without weighing it down or making it feel greasy, sticky, or stiff. And we love the fragrance!”